About Autobacs India
Eleven years ago, most of the products on this site were nearly impossible to buy in India. Not because there was no demand — because nobody knew they existed. We spent more than a decade changing that.
Where it started
2015 · Bangkok
It began as a small trade business, born out of one observation: Thailand and Malaysia had a billion-dollar automotive aftermarket that was growing fast, and India — a far bigger market — had almost nothing.
The vehicles were the same. The owners were the same. The only thing missing was access, and the knowledge that any of it was possible.
2016 · Kollam, Kerala
We opened a garage. One workshop, a handful of imported parts, custom FRP manufactured bodykits and a lot of explaining. Every customer conversation started from zero — what these products were, why they mattered, and why a factory vehicle was only the starting point.
2017 · The build that changed everything
We bought a brand-new Ford Endeavour and put ₹20 lakh into building it the way it was being done in Thailand and Australia. At the time, that was an enormous bet for a workshop our size.
It went viral across the country. News18 ran a feature on it. Suddenly people weren’t asking what these products were — they were asking where to get them. See the coverage.
That build is the reason a large part of this industry now exists in India.
2022 · The rebuild
After Covid, the market changed completely — and we made the hardest decision in the company’s history. We shut down our revenue-generating garage model, took an office in Kochi, hired an entirely new team, and rebuilt Autobacs as a proper corporate business with real departments, real systems, and a full e-commerce platform.
Everything you see today — the website, the sales team, the dealer network, the nationwide installation points — came out of that decision.
What we do
We are a premium automotive aftermarket company operating across the full chain — sourcing, importing, retail, distribution, fitment and custom fabrication.
42 collaborated fitment centres across the country.
By the numbers
Coverage across effectively every major city in India.
Why Autobacs
Most of this industry is still unorganised — unregistered operators, one-man setups, and shops with no accountability once your money has changed hands.
Registered, structured, with functioning departments — sales, purchase, operations, marketing, support and finance. Not a workshop with a phone number.
Our own sourcing teams in Bangkok and China, a warehouse in Alipur, North India, and direct relationships with international brands. We import ourselves. Nothing passes through three middlemen before it reaches you.
A professional e-commerce operation with proper cataloguing, order tracking and dispatch — not DMs and screenshots.
Documented orders, a support team you can reach, and people who are still there after the sale.
A decade of builds behind every recommendation. We know what fits, what lasts, and what fails — because we’ve fitted it.
Signature builds
We’ve completed over 1,200 vehicle projects, from daily-driven upgrades to full mission-specification builds.
Among them: a ₹52 lakh Special Operations vehicle built for helicopter support duty in Dehradun — engineered to specification, built to survive the job.
See our workWhat we won’t do
If a job shouldn’t be done, we’ll tell you — even when it costs us the sale.
Where we are
Next step
Talk to our team about a custom project, from suspension to full off-road spec.
The brands we carry are listed on the brands page, and press coverage lives on the media page.
